Who We ARE

After 18 years in production management for television advertising, Tracey Brower decided she never wanted to hear the words “inconsistent with the brand profile” in a meeting again, and started looking for an exit.

One appeared when a local event promoter – about to be featured in Amazon Prime’s “World’s Toughest Race” with Bear Grylls – offered her the chance of a lifetime: build up their company as the (wo)man behind the curtain, as their team competed on the national stage.

Three years later, having taken the group from four annual races to twelve, and completely addicted to the adrenaline rush of live events, it was time for another change. Armed only with a notebook full of scribbles and simmering ideas, she stepped down to create her own mad laboratory, on a mission to get people outside having fun.

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Why We DO it

“Because someone is going to have the time of their life today. Someone is going to be inspired by what they see and reinvent what they think is possible. Someone is going to fall in love – with a person, or a sport, or a song. Someone is going to forge a friendship that endures for decades. Someone is going to forget their worries for a few hours and remember what it is to smile until your face hurts.

And it’s the coolest thing in the world.

-Tracey, Head Possum-in-Charge